Overview

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers.  Individuals with marketing backgrounds help organizations identify and satisfy customer needs using strategic thinking, business acumen, and carefully designed communications.  Marketing majors study diverse topics such as market research, consumer behavior, advertising, and international marketing as well as learn how to build brands that people want.

The Department of Marketing offers courses in Marketing Research, Consumer Behavior, Advertising, and International Marketing. Our department has an active internship program and a wide range of employment opportunities available to marketing students and graduates.

For more information, view the Marketing Major Fact Sheet.

Applying to the Marketing Major

Students wishing to apply to the Marketing Major should submit an Application for Major Status in Marketing.

Before applying, be sure you:

1. Completed all pre-business courses
2. Hold Upper Division Status
3. Completed MKTG 3010

Contacts

Academic Advising Questions

phone: 801-581-7853
email: advising@business.utah.edu
campus address: SFEBB 1120
website: www.business.utah.edu/advising

Department of Marketing Questions

phone: 801-581-7714
campus address: SFEBB 7132
website: www.business.utah.edu/page/marketing-department